Last week, we talked about how much failure sucks and then we talked about a few good steps in trying again. These are really great lessons to learn–
Except, when it’s time to call it quits. I think I’m calling this final tier Tier Four Failure, Not Giving Up. This one is hard. This one we don’t joke about. Because this one takes getting serious and knowing that it’s time to move on from a goal.

Maybe it’s not the right time. Maybe it’s not the right thing. Maybe it’s not the right why. You’ve invested a lot—the whole blood, sweat, tears scenario. But you can’t let that stop you. Just because you spent the money, the energy, the emotion, the time—that won’t always make something happen.
It’s a tricky thing, knowing when enough is enough and knowing when to stop pushing. But if you practice the sort of honesty we practiced last week, and really listen—you’ll know when it’s time. Or, unfortunately, something else might make that decision for you. In that case, I’m sorry. I know it sucks.
Take the time you need to grieve, reflect on what lessons you’ve learned and can take with you, and, when you’re ready, let’s pick up and carry on.
This is not the end of all things, just this thing. So, back up to the top. Congratulations, you’ve tried something. And you’ve failed. But also, you’ve succeeded.